Sharon White Páez

Partner - Washington, DC

The Washington Harbour
3050 K St. NW
Suite 210
Washington, DC 20007

A partner at Hilltop Public Solutions, Sharon works in the firm’s grasstops practice area, building and managing national and state coalitions on a diverse set of issues. As a public affairs professional, Sharon has created and managed multi-state coalitions engaging in grasstops and grassroots strategies to successfully pass legislation at the state and federal levels.

An expert in developing cutting edge, multi-lingual paid media campaigns, her work has also helped deliver the margin of victory for some of the nation’s highest office holders. Sharon also assists clients in reaching diverse communities, helping them further develop their earned media communications and message strategy. Her rich, multicultural personal experience and professional background provides her the unique insight needed on how to best reach diverse communities through radio, digital, television and print campaigns.

Sharon has extensive political campaign and media advertising experience. In 2020, Sharon lent her skills to Senator Mark Kelly’s historic campaign in Arizona and again for his 2022 re-election victory, where she was an advisor on BIPOC issues and created the campaign’s Spanish-language advertising. Her work on John Fetterman’s Senate race in Pennsylvania where she directed African American, Latino, Chinese and Vietnamese media helped the Democrats secure control of the U.S. Senate. Also in 2022, she was part of the DCCC Independent Expenditure team leading the production of all the African American TV, Radio and Digital media.

In 2020, Sharon’s team planned and executed the Biden for President AAPI advertising campaign in battleground states, producing print and radio ads in six languages, as well as an English-language TV ad targeting Pan-Asian voters. That year, she also served as the ethnic media consultant to North Carolina Governor Roy Cooper’s re-election campaign

Born in Washington, D.C. and raised in nearby Prince George’s County, Maryland, she attended Towson University where she studied Political Science and International Relations.