Sharon Páez

Partner - Washington, DC

The Washington Harbour
3000 K St. NW
Suite 320
Washington, DC 20007

A partner at Hilltop Public Solutions, Sharon works in the firm’s grasstops practice area, building and managing national and state coalitions on a diverse set of issues.  As a public affairs professional, Sharon has created and managed multi-state coalitions engaging in grasstops and grassroots strategies to successfully pass legislation at the state and federal levels.

An expert in delivering the margin of victory for the nation’s highest office holders through cutting edge, multi-lingual paid media campaigns, Sharon also assists clients in reaching diverse communities, helping them further develop their earned media communications and message strategy.  Her rich, multicultural personal experience and professional background provides her the unique insight needed on how to best reach diverse communities through radio, digital, television and print campaigns.

Sharon has extensive political campaign and media advertising experience. She has written and produced urban, Spanish-language radio and television ads for statewide, state legislative and issue campaigns. In 2020, Sharon’s team planned and executed the Biden for President AAPI advertising campaign in battleground states, producing print and radio ads in six languages, as well as an English-language TV ad targeting Pan-Asian voters. She also lent her skills to Senator Mark Kelly’s historic campaign in Arizona, where she was an advisor on BIPOC issues and created the campaign’s Spanish-language advertising. She served as the ethnic media consultant to North Carolina Governor Roy Cooper’s re-election campaign and was part of the Democratic Congressional Campaign Committee’s Cycle of Engagement reaching BIPOC communities, which debuted in 2018.

Prior to joining Hilltop, Sharon worked at the Dewey Square Group where she helped clients develop partnerships with leading Latino-focused organizations such as League of United Latin American Citizens (LULAC), National Association of Latino Elected and Appointed Officials (NALEO), Mexican American Legal Defense and Educational Fund (MALDEF) and National Council of La Raza (NCLR).

A fluent Spanish speaker, Sharon has also played key political and communications roles on high-level campaigns in Latin America through her work at the National Democratic Institute for International Affairs and as an in-country representative for Greenberg Quinlan Research in Bolivia, Mexico and Nicaragua. Born in Washington, D.C. and raised in nearby Prince George’s County, Maryland, she attended Towson University where she studied Political Science and International Relations.