Jessica Cruz is an associate in Hilltop’s DC office, where she assists with building grasstops issue advocacy campaigns. She also assists in executing multi-ethnic media plans for national, statewide and local political campaigns.
In 2020, she was part of the team that produced radio, TV, digital and print ads targeting AAPI and tribal voters in battleground states for President Biden’s campaign. Jessica also assisted in the production of Spanish-language radio and TV ads for now- Senator Mark Kelly (AZ) and on Senator Mark Warner’s re-election campaign reaching African-American, Hispanic and AAPI voters in Virginia. Her latest project is a multi-language COVID vaccine education digital ad campaign that targets the AAPI community in California.
Prior to joining Hilltop she interned for the Democratic National Committee (DNC) and the Democratic Party of Virginia in the communications and digital departments, respectively. Jessica graduated from Virginia Commonwealth University with a bachelor’s degree in English and minors in Spanish and Media Studies. During her time in college, Jessica served as the communications director for Young Democrats at VCU and was a member of the Latinx Student Association.